After The Story Lab, You'll Walk Into Every Room Knowing Exactly
Which Story Makes You Unforgettable.
Story Lab Workshop
No more rambling. No more second-guessing. No more "I should've said it better."
Live Event: November 14th | 9 AM MST | 12 PM EST | 3 Hours That Change Everything
ALL YOU NEED IS A MIC →
YOU & →
YOUR LAPTOP :)
"Andrea has a true gift for mining the gold in your story."
"Working with Andrea completely transformed the way I approached my keynote for Called To Lead. She helped me uncover the most powerful, authentic pieces of my journey and shape them into a message that deeply connected with my audience.
Her approach goes far beyond structure and delivery; she truly helps you find your voice and express it in a way that feels aligned, confident, and impactful.
If you're preparing for a keynote, presentation, or any talk where your story matters — Andrea is the one you want in your corner. She has a rare ability to draw out your truth, shape it into something powerful, and help you share it in a way that moves people."
High-Performance Productivity Coach | Author | TV Host
Imagine This
You're on a podcast.
The host asks: "So, tell us your story."
And instead of your brain short-circuiting into "oh god which story do I tell?" —
You just... know.
You tell THE story. The one that makes people lean in. The one that makes them think "I need to work with this person."
Five minutes. No rambling. No backtracking. No apologizing.
Just you. Your story. Delivered like the expert you actually are.
That's what happens after The Story Lab.
Here's What Changes:
✨ You stop word-vomiting your entire life story when someone asks about your journey
✨ You know which story positions you as THE authority (not just another entrepreneur with a "journey")
✨ You can answer "what's your story?" in 5 minutes and watch people's eyes light up
✨ You finally feel READY for the opportunity your soul keeps whispering about
✨ You stop watching other people get stages/podcasts/features while you stay invisible
✨ You walk into sales calls, networking events, and interviews with confidence instead of anxiety
✨ The pull you've been feeling? You finally know what to do with it
Most importantly:
You stop hiding. You stop shrinking. You stop wondering "is my story even that interesting?"
Because you'll KNOW which one it is. And you'll know how to say it.
I SEE YOU!
This Is What Happens After We Mine Your Story:
"I've gone from thinking I could never make it in public speaking to eagerly seeking opportunities to share my message."
"I was hesitant to invest in yet another course, but Andrea's program has truly changed my life. Her ability to break down complex psychology and behavior concepts into digestible, actionable steps is unparalleled.
What sets this apart is how Andrea creates a safe space for growth. She doesn't just teach techniques; she helps you build the confidence to use them authentically. Her unwavering belief in her students is contagious.
I've gone from thinking I could never make it in public speaking to eagerly seeking opportunities to share my message."
Coach & Contributing Author, "She Leads, We Rise"
This Is What Changes After We Mine Your Story:
"I've been telling the wrong story for YEARS. No wonder nothing was landing."
"I thought I had to tell my whole journey. Now I know which 5 minutes actually matter."
"I finally understand why people didn't 'get it' before. I was burying the gold."
"I used to freeze when people asked about my story. Now I can say it in my sleep."
"My soul has been screaming 'prepare your story' for months. Now I finally have it."
But Right Now?
Here's What's Actually Happening
You feel the pull.
Your soul keeps tapping you on the shoulder: "It's time. Get ready. Prepare your story."
But you don't know:
Which story to tell (you have like 47 of them)
How to make it powerful instead of just... nice
How to say it in 5 minutes without losing people
How to stop sounding like everyone else with a "journey"
So what happens?
❌ You turn down speaking opportunities because "I'm not ready yet"
❌ You ramble on podcasts and leave thinking "why did I say all that?"
❌ You watch others share their story so clearly while you're still figuring yours out
❌ You start applications (TEDx? Conferences?) but never submit because it feels "too messy"
❌ You stay the best-kept secret while others build platforms
And the whole time, something inside keeps saying:
"You have a message. People need this. But first, you need to get it RIGHT."
That's What The Story Lab Does.
It shows you which story is THE one.
And how to say it so people actually listen.
What The Story Lab Actually Is:
A live 3-hour event where you watch me mine 3 people's stories in real-time — and walk away knowing exactly which of YOUR stories opens everything.
You'll watch me pull gold from people who feel exactly like you do:
"I have so many stories, I don't know which one matters"
"My soul is telling me to prepare my story but I don't know HOW"
"I feel like I'm missing a puzzle piece"
"Why am I not getting asked to speak when I know I'm good enough?"
By the end:
They know their story. They know how to say it. They know they're ready.
And so will you.
"In just three sessions, she helped me transform how I share my story."
"Andrea is an absolute gem of a speaker coach! Her kindness and grace created a safe, supportive space where I felt comfortable being vulnerable. She offered brilliant ideas for transitioning between parts of my story, helped me bring more confidence and intentional pauses into my delivery, and empowered me to own the stage.
Thanks to Andrea, I now feel so much more assured and connected when I speak."
Sunny Creator Co. Founder
Here's What You'll See:
Part 1: The Framework (30 min)
Finally understand why some stories land and others don't
Part 2: Live Story Mining (90 min)
Watch 3 real transformations happen
I'm bringing 3 people on stage
(virtually) and mining their stories LIVE.
You'll watch:
Each session is 30 minutes.
By the third one, you'll be texting your business bestie:
"OMG I KNOW WHICH STORY I NEED TO TELL."
Part 3: Networking Breakout (15 min)
Process with people who get it
Small groups where you'll:
Part 4: What Happens Next (15 min)
Turn clarity into action
After The Story Lab, Here's What You Walk Away With:
The Story Lab Workbook — Templates, frameworks, and tools to audit your own stories
My exact Mini Story Mining methodology (the one my $$$$ clients get)
3 full live mining sessions — watch the before/after in real-time
Clarity on which of YOUR stories is THE one
Deployment strategy — how to use this everywhere
lifetime access — rewatch and take notes
But here's the real outcome:
✨ You'll stop freezing when someone asks "what's your story?"
✨ You'll stop rambling and leaving conversations thinking "I should've been clearer"
✨ You'll stop watching others get opportunities while you stay invisible
✨ You'll finally answer the pull you've been feeling
✨ You'll be READY
hot seats might be taken go snag one you won’t regret it!
"Andrea was my guiding light. She understood exactly how I was feeling and held my hand every step of the way."
"I signed up for a speaking gig and was terrified. What if I mess up, lose my train of thought, fumble over my words, look anxious, what am I even going to talk about, etc etc.
Andrea understood exactly how I was feeling and held my hand every step of the way through the process. She was super encouraging, motivating, and made me feel confident in myself and my story to share it on stage with others.
I am so proud of myself for doing the damn thing and it wouldn't have happened without Andrea by my side to support me."
Founder, Author, RN, FMCHC | Jasmine Parker Coaching
"She truly helps you find your voice and express it in a way that feels aligned, confident, and impactful."
This is what SandI Glandt said after I helped her craft the keynote she delivered at Called To Lead.
But here's what I really did:
I asked the questions she couldn't ask herself.
I saw the gold she was standing on.
I pulled out the story that made a room full of women cry, take notes, and slide into her DMs asking how to work with her, most of all they said I learned more about you I didn’t even know and thats magic.
Not because I gave her a template.
Because I mined HER truth. And helped her say it in a way that moved people.
That's what happens in The Story Lab.
This Is For You If:
✅ Your soul keeps whispering "prepare your story" and you're finally ready to listen
✅ You have multiple stories but don't know which one opens doors
✅ You've been told "you should really speak!" but freeze when you try to write it
✅ You ramble for 15 minutes when someone asks about your journey (and regret it after)
✅ You watch others share their story so clearly and think "how do they DO that?"
✅ You feel CALLED to something but can't articulate it yet
✅ You're done being the best-kept secret
This is NOT for:
❌ People who don't feel the pull (you'll know if this isn't you)
❌ Anyone looking for a quick checklist
❌ People who want templates instead of transformation
"She took my knowledge and my story and beautifully orchestrated it into an impactful speech."
"Andrea helped me write a 30 min talk about holistic health for the high achieving woman. I gave this talk at a YELP Women in Business Summit.
She took my knowledge and my story and beautifully orchestrated it into an impactful speech with practical application, in depth education and a fun, captivating tone that was met with much praise."
Shae Leonard Wellness | Founder
"Her expertise in storytelling helped me refine my messaging. The result? Clear, impactful messages that resonate and convert into more clients."
"Working with Andrea Merrill has been nothing short of transformational! As an NLP Trainer, I understand the power of psychology and language to create deep connections, and Andrea's background in psychology was a game-changer for me.
Her expertise in storytelling helped me refine my messaging to speak directly to my Ideal Client Avatar. The result? Clear, impactful messages that resonate and convert into more clients.
Crafting my keynote with Andrea has been an absolute joy. She truly gets it—people connect through stories, not just facts."
Yo Soy Amazing | NLP Trainer
OPTION 1
Watch & Learn
$97
Perfect for every stage
✅ Full 3-hour live event
✅ Story Lab Workbook
✅ Watch 3 full story mining sessions
✅ Figure out YOUR story archetype
✅ Networking breakout
✅ Lifetime replay access
After this, you'll:
OPTION 2
Get Mined LIVE ⚡
ONLY ¾ SPOTS
$297
✅ Everything in Option 1
✅ PLUS: 30-minute LIVE story mining session with me (in front of everyone)
✅ Your story extracted, structured, and positioned
✅ Full story outline delivered in 48 hours (ready to use immediately)
✅ You become the teaching example (everyone learns from YOUR transformation)
✅ First access to my Keynote/TEDx writing packages
After this, you'll:
My private Story Mining sessions are $2,500. You're getting it for $297.
Why? Because your transformation teaches everyone else.
Only ¾ spots.
Andrea Merrill
Why Listen To Me
I'm Andrea Merrill.
Story Miner. Messaging Architect. Professional Gold-Puller.
What matters:
Here's what I know about you:
You feel it. The pull. The "it's time" energy.
You have stories. Probably dozens.
But you can't see which one is THE one.
I find it. And I help you say it.
"Her expertise and genuine commitment to my growth were evident throughout our interactions."
"During a group coaching session, she provided invaluable feedback, highlighting the need to streamline my stories and incorporate more vivid imagery. This insight was transformative, allowing me to refine my narrative skills.
Following this, I scheduled a one-on-one session where she meticulously validated my speech, boosting my confidence and affirming that I was on the right track."
The Harmony Hustler
What Happens After You Register:
Within 24 hours:
During the event:
After the event:
Here's What You're Really Deciding:
Option A: Keep feeling the pull. Keep turning down opportunities. Keep watching others build platforms while you stay hidden. Keep wondering "when will I be ready?"
Option B: Spend 3 hours. Get clarity. Walk away knowing your story. Finally answer the calling.
$97 to finally know which story to tell?
That's not an expense. That's freedom from second-guessing yourself every time someone asks "so what's your story?"
OPTION 1
Watch & Learn
$97
See the process, get the clarity, know your story
OPTION 2
Get Mined LIVE ⚡
ONLY ¾ SPOTS
$297
Walk away with your story outlined and ready to use
Event Details
📅 Date: November 14th, 2025
⏰ Time: 9 AM MST | 12 PM EST
📍 Location: Live on Zoom
🎟️ Limited Hot Seats (3-4 VIP hot seats only)
The Story Lab
kind words from clients
"This call was just the fuel that I needed to probably catapult me to another level. I'm being put in position to work at a higher level."
—Porche Sullivan
"I love how you just created a keynote on demand. I thought that was really cool."
—Jenna Quinter
"She helped me combine all the different parts of my story into one concise story. Now I feel so much more confident sharing it."
—Melissa Hoffmann
"In just two sessions, Andrea transformed the way I approached public speaking."
—Dr. Mariah Prince-Allen
Your Soul Is Telling You It's Time.
After The Story Lab, you'll finally know what to do with that.
You'll know the story.
You'll know how to say it.
You'll be ready.
— Andrea Merrill
Story Miner | Messaging Architect
Master's in Behavioral Psychology | $80M+ Client Revenue
I help people find the story they've been standing on.
P.S. Porsche said: "My soul is telling me, prepare your story." Jenna said: "I feel like I'm missing a puzzle piece." Sandy said: "Andrea completely transformed the way I approached my keynote."
After The Story Lab? They knew.
They were ready. They stopped hiding.
Your turn.
"When her light is on you, you cannot help but shine."
"My favourite part of my time with Andrea was witnessing a woman fully working in her zone of genius. She has such a strong grasp of what she teaches, I felt as if I could ask her anything and she would have the perfect insight to share.
Her enthusiasm and generosity as a coach is unmatched. When her light is on you, you cannot help but shine."
President, Deliver Your Best Public Speaking Coaching
"In just two sessions, Andrea transformed the way I approached public speaking."
"I had never done a talk like this before and was feeling nervous. From our very first conversation, her warm, encouraging spirit instantly made me feel at ease. She not only helped calm my nerves but also gave me the tools and guidance I needed to prepare with confidence.
I stepped onto that stage feeling empowered and delivered my talk with clarity and impact. The audience's response was incredible—I received such positive feedback about how inspiring and powerful my message was.
Because of her coaching, I now have the confidence to speak on larger stages, without relying on speaker notes or a PowerPoint presentation."
Telehealth for HER | Founder